Koppd is a small UK product that exists for one reason: to make AI genuinely useful for business owners — not impressive to investors. No hype, no jargon, no "don't get left behind" framing.
I'm Michael — a non-technical founder who spent years running businesses before I got obsessed with AI. When I started looking for "AI for business owners" products, everything was either hype reels or enterprise software pitched at CFOs at Goldman Sachs. Nothing in the middle for the actual operator who just needs the thing built.
So I built it. Koppd is what I wish someone had handed me three years ago — a small, vetted bench of AI specialists in RAG and agents, matched to the brief you actually have. No bidding pit, no 24-bids-in-2-hours, no portfolios no one has read.
One job, done properly. Tell us what you need built. We bring you five builders we'd personally hire — within 48 hours. You pick, they build, we stay in the loop until it's shipped.
The hype sells products. We'd rather sell understanding. If you leave an interaction with us feeling smarter — not more overwhelmed — we've done our job.
No jargon, no "AI-powered paradigm shifts". If we can't explain it to a business owner in a single sentence, we probably don't understand it yet either.
When you hire a builder through Koppd, you hire someone we'd personally hire. No portfolios we haven't read. No bidding wars. No race to the bottom.
We keep the builder bench small. Growth for its own sake turns every part of an experience into a worse version of itself. Not our thing.
We're not an agency, not a SaaS company, not a YouTube channel. We're a small UK product that helps owners hire the right AI builder. When we launch things, we launch them properly — no pretending the marketplace is bigger than it is.
Builders and clients both talk to a human at Koppd. No chatbots pretending to be us. No support tickets lost in a queue. Reply times in hours, not days.
Anyone can write a values page. These are three things we've turned down — and will keep turning down — even when it costs us money. This is the bit to hold us to.
We answer everything. Email a human.